Abstract: A liquid applicator device is disclosed, useful in applying bleaching or coloring compositions or the like to the hair in the course of cosmetically treating same. The device comprises a compressible container for receiving the composition; a cap closure being removably secured to the top of the container and including an opening therethrough for feeding the composition upon manual compression of the container. Brush means, including liquid distribution means, extend from the cap and are in communication with the cap opening to enable feed of the composition to the brush. A hair-parting wand extends from the cap at an angle diverging from the direction of extension of the brush, whereby a user of the device may employ the wand to part and separate the hair and thereupon utilize the brush to apply the treating composition.