Abstract: A machine is presented which includes a liquid-coating or battering unit associated with a dry-coating or breading unit, the units being useful separately or when combined as described. The battering unit includes a batter reservoir in which an open mesh wire belt under tension travels beneath a submerger wheel so as to gently nip the product and drag it below the surface of the batter. In the breading application unit, the loose breading material is stored in a hopper above which is a flat slider plate over which passes an open mesh wire conveyor belt in its product-advancing run. This belt then passes downwardly after discharging the coated product, to a lower point in the hopper where the belt is inclined upwardly toward the opposite end of the unit at the inlet end of the slider plate. This portion of the conveyor belt is the breading material elevating run and it travels close to an inclined bottom wall of the hopper.