Abstract: Certain embodiments herein are directed to tracking and analyzing the redemption of promotional content, such as coupons, discounts, or similar offers. The redemption of the promotional content may be tracked such that a source or provider of the promotional content may be identified and associated with the promotional content at the point of redemption. Requests to redeem promotional content may be verified by comparing information received at the point of redemption with information previously stored in association with providing promotional content to a user device seeking to redeem the promotional content. Such information may include a unique identifier for the promotional content, a unique identifier for the user device, and a unique identifier for the source of the promotional content. Information associated with historical redemptions of promotional content may be analyzed to target user devices and/or sources of the promotional content for receiving future distributions of the promotional content.