Abstract: A system and method for formulation of a personalized permanent hair color product. The system and method are used to produce on-site at the salon or home, a permanent, semi permanent and/or stained hair color custom mixed to according to features and individual parameters for each person, based upon an assessment test completed by the individual or a professional, based upon the person's “map” and characteristics. The person is then able to choose the quadrant of color (i.e. light blonde, blonde, red, brown, dark brown), and receive a unique color based upon his or her own “colormap”. Colormapping cannot only determine what colors work best with an individual's features, but also how best to structure it.