Abstract: A system and method for syndicating content is disclosed. The system includes a network, a client/moderator server and a database, a set of retailers, a client, a moderator, and a set of users each connected to the network. A video content provider is connected to the network and distributes a video. A widget application is implemented on a web page of a retailer. Users interact with the widget application to search for and view content about the client. Content is populated into the widget application from the database generated by the client or a syndication group. The client or the user optionally moderates the content. A user or the retailer initiates a conversation about the video through the widget application and selects a list of other users as the syndication group. The user and the syndication group interact through the widget application by sending and receiving comments in a conversation.