Abstract: A strap hook has a hook portion and a strap portion. The hook portion has an attachment portion adapted to attach to an object. The hook portion has a stem portion extending from the attachment portion. The stem portion has a center axis defining swivel axis. The strap portion has opposite ends with a length extending between the ends. The strap portion has a hole with the hook portion stem portion extending through the hole. The stem portion has a retainer that releasably secures the hook portion to the strap portion and permits pivoting motion of the hook portion relative to the strap portion about the swivel axis. The retainer is selectively adjustable to set the amount of projection of the stem through the strap portion.