Abstract: A gondola shelf wire routing tray includes a trough adapted to receive a wire. A pair of shelf mount tabs are attached to the trough. A wire constraint tab is mounted to the trough and adapted to secure the wire in the trough. The trough is flexible so that the trough may be deformed to permit the pair of shelf mount tabs to move through perforations of a shelf. As a result, the shelf mount tabs are locked into engagement within the perforations and the trough is mounted to the shelf as the trough attempts to spring back to its original shape.

Abstract: A modular system for illuminating store shelving includes one or more power supplies hidden from view to power vertically extending tracks which power light assemblies attached to the shelves. Wire management tracks are also provided so there are no dangling wires extending from the tracks to the light assemblies and all wires are generally hidden from view.