Abstract: A display case for storing and displaying a plurality of items of overall general elongated rolled and cylindrical configuration has a housing for accommodating a plurality of the items with their axes parallel to each other. The housing has a front, a back spaced from and parallel to the front, a pair of spaced parallel sides perpendicular to and joining the front and back, a top and a bottom spaced from and parallel to the top and perpendicular to the front, back and sides. An incline is formed in the housing on the bottom and back thereof and descends from the back to the front. A bottom opening is formed in front for accommodating the passage therethrough of one of the items at a time.