Abstract: A computer implemented method for administering a sales transaction, including: receiving consumer transaction requirements and seller transaction requirements within one or more established transaction parameters; filtering the consumer transaction requirements based on the seller transaction requirements and producing a subset of consumer transaction requirements based on the filtering; receiving bids from potential sellers, wherein the bids are limited to a predefined number and type of variables; displaying the bids to potential sellers and receiving subsequent bids; displaying a plurality of the bids and the identities of the potential sellers that correspond to the displayed bids to one or more potential consumers; and receiving from the one or more potential consumers an acceptance or rejection of one or more of the displayed bids.