Abstract: A method for a (peer to peer) in-event ticket exchange that occurs inside the ticked event venue after the original ticket holders have gained entry to the venue is provided. The method comprises reselling or exchanging event tickets on a tertiary market within the event venue after the tickets are used to gain admission to the event but while the tickets still retain a valid right to a seating/viewing location where an electronically accessible database connects first ticket owner to second ticket owner at the event who wish to upgrade their seating/viewing location.