Abstract: An article such as a tote bag is provided with an identifying indicia assembly including a generally transparent pocket of closed construction except for a slotted opening formed at one side thereof for receipt of a thin generally transparent material strip. The pocket, or at least the outer face thereof, is also generally transparent so that individual letters may be adhesively secured to the front face of the strip and be visible through the pocket. The article to which the pocket is secured may thus be personalized. Such articles may include tote bags, purses, combs, and the like.