Abstract: A color selection system is described herein that provides a facility for customers to receive color selection assistance for color-related buying decisions. The system divides color space into harmonious groups based on hue, chroma, and saturation whereby every major hue family is represented in each color group. This ensures that complete harmonious palettes can be created to align with every user's color and product preferences, across all brands and product classes. The system also provides software for uploading digital images to profile particular products for color information. This assigns a harmonious color palette to each image. The system also enables product images to be profiled into the system so that users can find products that match their color preferences. The system provides a search facility that enables users to find colors, products, and styleboards that match their design concept, or dynamically build their design concept through their search queries.