Abstract: The improved automatically retractable sun shade assembly includes a bracket having an elongated preferably detachable spine and a pair of connector holders at opposite ends of the spine and spaced forwardly thereof. The holders preferably have female slots therein in which are releasably received male connectors which include longitudinally aligned elongated extensions spaced from the spine, but parallel thereto. The facing ends of the extensions releasably hold opposite ends of an elongated closed loop rubber band which is twisted around its longitudinal axis. The rubber band is disposed in the central space of a hollow open ended tube parallel to but spaced from the spine. The open opposite ends of the tube slideably receive the extensions. The tube can rotate around the extensions. The tube has an opening in its sidewall through which a pin passes and is connected to the exterior of the tube.