Abstract: A promotional item is arranged as a calendar having a magnetic sheet that acts as a label carrier. On a front side of the magnetic sheet are a plurality of peel-off labels that can be affixed to items such as medicine containers. The magnetic sheet can have advertising printed on the front side as well. The labels can be stacked so that there are multiple labels for each time period (month, week), and the labels have portions of scratch-off material for marking the passage of time (e.g. days) to indicate the item was used for a given time period, such as indicating that the medication was taken on a given day.