Abstract: The present invention relates to an interactive computer system and method for collecting and analyzing user response data. The system includes a portable, compact re-programmable data device, the user interface of which is defined via an input program created on a computer and transferred from it to the data device. The user response data collected by the data device is transferred to an output table stored in the computer which is directly created from the input program without the need for additional programming. The user response data stored in the output table may then be analyzed via a data analysis mechanism also stored in the computer. The data analysis mechanism includes data analysis software and a plurality of customizable data analysis templates stored separately from the data analysis software, such that a data analyst can automatically and selectively configure the data analysis mechanism without the need for additional programming.