Abstract: A system for vehicle identification comprising: a storage means for storing details on a multiplicity of vehicles and details of a multiplicity of characteristics associated with and available for, the vehicles; selection means operable to allow a user of the system to select details of a vehicle and one or more of the associated and available characteristics; and processing means, operable in response to the selection chosen by the user using the selection means, to generate a three-dimensional representation of the selected vehicle incorporating the selected characteristics.