Abstract: The embodiments herein provide a system and a method for enhancing audience reach and brand promotion in social media marketing by including social media messages like Twitter® messages into television channels. The method effectively promotes brands, sale offers, discount deals, and social contests to the people who are beyond internet's reach. The system automatically collects Twitter® messages posted by the users and telecasts the messages on selected TV channels as banners while viewers watch programs on TV. The system generates positive brand awareness among people by telecasting the tweets having the most positive reviews about a particular brand or event. The system detects and telecasts the most relevant tweets of a particular event or a brand using hashtags created in the tweets for brands or event names.

Abstract: A method of multimedia content discovery and navigation based on criteria for recommendation includes displaying a multimedia content based on a criteria for recommending the multimedia content, displaying the criteria for recommending the multimedia content along with the multimedia content, processing a first input that includes a selection of the multimedia content, and playing the multimedia content on the selection of the multimedia content. The multimedia content display module may display a second set of multimedia content associated with the second criteria on the selection of the second criteria. The first criteria may include at least one of (i) reasons based on popularity, (ii) reasons based on user favorites, and (iii) reasons based on friends' activities.

Abstract: A system and method for managing insertion of advertisements. The method includes receiving information associated with commercial breaks on a television or radio channel. Information associated with advertisements is acquired. The advertisements include one of regional advertisements and national advertisements. The method also includes determining the advertisements to be aired during the commercial breaks based on the information acquired and scheduling playing of the advertisements during commercial breaks. The system includes a user interface for providing information associated with commercial breaks and advertisements. The system also includes a media server for managing insertion of the advertisements. Further, the system includes one or more edge devices for fetching of the advertisements based on a schedule and inserting the advertisements for playing on the television or radio channel.

Abstract: A system and method for inserting a regional advertisement and a local television content under centralized control. The system includes a user interface for receiving a media plan from an advertiser. The system also includes a media server including a memory and a processor to insert at least one of a local television content and a regional advertisement from a centralized studio. Further, the system includes one or more edge devices for fetching and inserting at least one of the local television content and the regional advertisement into a central network feed for a pre-determined time period. The method includes fetching a local television content from a local storage device, specifying a pre-determined time period within the central network feed and inserting the local television content for the pre-determined time period into the central network feed. The system implementing the method is implemented for radio content and advertising.

Abstract: A system for customizing display of a plurality of advertisements on a display terminal through a television distribution network comprises a scheduling module, a media grid in communication with the scheduling module, a head-end in communication with the media grid, and a set-top box in communication with the head-end. The scheduling module schedules a plurality of time slots for airing the advertisements on a default power-up channel. The media grid stores scheduling information of the advertisements which are to be aired at the respective time slots allocated by the scheduling module. The head-end broadcasts the advertisements scheduled for a particular time slot onto a default power-up channel. The set-top box displays the default channel on the display device during a power-up of the set-top box.

Abstract: The embodiments herein provide a system and method for monitoring and detecting Television (TV) ads in real-time using content databases. The method comprises an ingest process and a lookup process. An audio stream of an ad is chopped into predetermined timeframe samples. The chopped samples are stored in an ingest database. A TV broadcast stream of predefined length is chopped into samples which are compared with the ingest database. When the threshold value of a candidate is more than an average value, the candidate is shortlisted for further filtrations. Then the TV broadcast stream is compared with contents of an additional database. The additional database stores the whole length of an ingested ad without any chopping. A shifted search is performed on short listed candidates to detect the version of the ad played in the TV channel.

Abstract: The embodiments herein provide a system and method for measuring active participation of audience watching a TV programs and advertisements, in terms of age and gender. The system comprises a monitoring device which is configured to record TV audio, room audio and TV visual outputs, using an image sensor. The monitoring device is further configured to detect the audience engagement level, in watching the TV show, by monitoring the audience expressions and behavior. The audience engagement level is also detected by tracking the eye ball movement of the audience. The monitoring device is configured to continuously check and detect visitors who have joined along with already registered viewers to watch the TV programs. The monitored information is analyzed and visitor/viewer profile is created accordingly.

Abstract: A system and method for providing integrated advertising in a television distribution network is disclosed. The system comprises a storage module, a processor in communication with the storage module and a chroma-keying module. The storage module stores one television program and one image to be integrated with the television program. The processor divides a background of the television program into a plurality of frames. The processor identifies the background color of each spatial frame. The chroma-keying module compares the background color of each frame with a pre-selected chroma range for integrating the image into detected frame, when the background color of the frame matches with one key-color in the pre-selected chroma range. The spatial frame is replaced with a preset advertisement based on the type, genre and time of the telecast program on a plurality of channels.

Abstract: A method of recommending and prioritizing multimedia content targeted to a user is provided. The method includes (i) obtaining a first set that includes one or more multimedia content based on a first set of parameters, (ii) obtaining a second set that includes one or more multimedia content based on a second set of parameters, (iii) computing (a) one or more priority indicators of the one or more multimedia content of the first set, and (b) one or more priority indicators of the one or more multimedia content of the second set, and (iv) prioritizing a subset of multimedia content targeted to the user based on at least one of (a) the one or more priority indicators of the one or more multimedia content of the first set, and (b) the one or more priority indicators of the one or more multimedia content of the second set.

Abstract: A method for recommending premium on-demand multimedia content based on event information is provided. The method includes (i) obtaining the event information associated with a time period, (ii) mapping the event information with structured metadata associated with a plurality of premium on-demand multimedia content, (iii) generating a recommendation for at least one matching premium on-demand multimedia content based on the event information and a structured metadata associated with the at least one matching premium on-demand multimedia content. The time period includes a current time during which an event is trending. A metadata associated with at least one premium multimedia content corresponds to the event information.

Abstract: A system and method for tracking and managing playback of advertisements is disclosed. The system includes a processor configured to process the multimedia content, including advertisements, and generate a video signature/audio signature corresponding to the multimedia content. The video/audio signature is subsequently embedded/superimposed on at least one of the frames of the multimedia advertisement. The system further includes a plurality of trackers placed at predetermined geographic locations and configured to detect the broadcast television signal, and determine whether the video signature/audio signature is present in the broadcast signal. Subsequently, the tracker generates a report comprising at least a time stamp indicating the time of broadcast of the advertisement having the audio/video signature.

Abstract: A system and method for integrating a media plan and a targeted advertisement into a television or a radio channel. The system includes a user interface for receiving a media plan and a television program schedule. The system also includes a media server to integrate the television program schedule and the targeted advertisement based on the media plan and to generate a Mark-in and a Mark-out montage. The system further includes one or more edge devices for fetching the targeted advertisement, detecting the Mark-in and the Mark-out montage and inserting the targeted advertisement into the television channel. The method includes receiving a media plan from an advertiser. The method also includes selecting a television channel by the advertiser. The method further includes scheduling of a targeted advertisement. Furthermore, the method includes fetching and inserting the targeted advertisement for playing on the television channel based on the media plan.

Abstract: A method and system for automatically scheduling television commercials within the broadcasting content have been disclosed. A program scheduling module schedules television programs (broadcasting content) with respect to specific time-slots for advertisement insertion. An advertisement scheduling module schedules television commercials to be inserted into the broadcast content. The advertisement module determines time slots in the television programs for inserting television commercials, and dynamically inserts television commercials at specific time slots within the television programs prior to broadcasting.

Abstract: A system and method for tracking of advertisements. The system includes a user interface for accessing information associated with commercial breaks and advertisements. The system also includes one or more edge devices for recording advertisements aired during commercial breaks on a television or radio channel. Further, the system includes a media server. The media server includes a memory, and a processor for storing recorded advertisements along with a stamp of region, channel, program and time of insertion associated with the advertisements in a repository of a media server, and providing access to the recorded advertisements for the advertisers. The method includes recording advertisements aired during commercial breaks on the television or the radio channel, storing recorded advertisements along with a stamp of region, channel, program and time of insertion associated with the advertisements in a repository of a media server, and providing access to the recorded advertisements for the advertisers.

Abstract: System and method for creating networked short range zone through remote delivery of short range proxy server on a remotely located machine, the method comprising the steps of registering with the system network, receiving a unique ID, accessing the server for further processing, downloading the relevant application with enabling means, connecting a device to short range dongles, running the application and registering the device using the unique ID, entering the location based and/or other relevant information, enabling the device for creating networked short range zone.