Abstract: A poll definition comprising a plurality of poll questions and a phone list comprising a plurality of phone list entries is received over the network from a user. Each phone list entry comprises a phone number for one of a first plurality of poll targets. A first poll run is conducted as a dial-out poll run using the poll definition and the phone list, such that a first set of answers to the plurality of poll questions is received from at least some of the first plurality of poll targets. A second poll run is conducted as a call-in poll run, using the poll definition, such that a second set of answers to the plurality of poll questions is received from a second plurality of poll targets. A third poll run is conducted as a web survey, using the poll definition, such that a third set of answers to the plurality of poll questions is received from a third plurality of poll targets.