Abstract: A label sticking device has a shaft, a cable holder, a drive, a press, and an actuator. The shaft has a rotational axis, and a cable receiving passageway extending along a longitudinal axis aligned with the rotational axis. The cable holder is positioned along the longitudinal axis and the rotational axis. The drive rotates the shaft about the rotational axis. The press has a body rotatably connected to the shaft, and a foot positioned on the body. The foot is movable between a pressing position proximate to the rotational axis, and a non-pressing position distal to the rotational axis. The actuator moves the press between the pressing position and the non-pressing position.