Abstract: A system and methods for marketing incentive offers through voice assistants. The system may comprise: at least one voice assistant, voice assistant interface and marketing module. The voice assistant may be configured to receive and transmit voice commands and consumer data to a voice assistant interface. The voice assistant interface may be configured to tokenize voice commands. The marketing module may analyze tokens, voice commands, consumer data, consumer context, and/or retail offers to generate customized incentive offers. The system may comprise at least one data warehouse configured to store data and at least one fulfillment module to deliver incentive offers. The system may process data associated with a voice assistant user's preferences and/or profiles. Methods for systems of use are also described. Overall, the present invention utilizes data generated from a voice assistant to create at least one personalized incentive offer.

Abstract: A system and methods for marketing incentive offers via the Internet of Things (“IoT”). The system may comprise: at least one gateway component, a marketing module, input interfaces, a control center, and a data warehouse. The gateway component may be configured to receive and transmit data from a smart product, or product manufacturer. The marketing module may analyze smart product usage, and retail offers; it also may employ data analytics and machine learning to generate customized incentive offers for a product user. The data warehouse may be configured to store data, while the interfaces and control center may relay information through the system. The system may process data associated with a product user's demands and behavior patterns, to formulate a targeted marketing strategy. Methods for system use are also described. Overall, the present invention utilizes data generated by smart-products or other IoT-enabled products to create custom product user incentive offers.