Abstract: A system and method classifies individuals based on product or service preferences of tastes. With input from the system on user preferences, offers are created by product or service promoters specific to a segment of users with similar preferences. The offers, items and users are linked using alphanumeric or digital codes. The offers and the linked codes are used to obtain discounts, rewards and incentives, or warranty registration when products or services are purchased. The offers, linked codes and purchases are stored such that they are accessible by a user.

Abstract: A system and method classifies advertising based on referencable attributes. An individual advertisement is classified by predefined referencable attributes. The advertisement and the predefined referencable attributes are linked using alphanumeric or digital codes. The advertisement and the linked codes are stored such that the advertisement and linked codes are accessible by a user.