Abstract: An apparatus for the display of articles includes a generally planar slug including a body having a front surface with an indicia display area, and openings formed therein for attaching the article to the body in a position that the article is displayed on the front surface of the body. The apparatus further includes a generally planar slug holder capable of attaching the slug thereto, the slug holder including a body having a front surface with an indicia display area which extends beyond the periphery of the indicia display area of the slug upon attaching the slug to the slug holder. Alignment flanges and tabs, associated with at least one of the slug and slug holder, align the slug with the slug holder. Two-sided adhesive tape is provided for attaching the body of the slug to the body of the slug holder.