Abstract: Software, databases, computer models, and a series of monitoring devices are provided that are used collectively to optimize farming operations for the purpose of efficiently utilizing the water right associated with the land while recognizing the potential to transfer a proportional amount of the water right in a lease or sale arrangement to other water users. The contemplated system encourages water conservation by allowing those owning water rights to determine the feasibility of changed farming practices intended to maximize net returns and profitability of their overall farming operations.