Abstract: A method and apparatus to convert geographic information to a binary representation, or bingeo. The geographic information can be converted to a bingeo for a selected reference or coordinate system, and with respect to a reference within the selected coordinate system. The coordinate system location to bingeo conversion can be hierarchical or iterative and can include segmenting the coordinate system or segments thereof. The iterative algorithm can include identifying a segment including the specified location, and segmenting the identified segment. During an iteration, segments can be assigned a binary code that can be incorporated into the bingeo. Successive segmentation iterations can be performed to provide increased precision. In one embodiment, a precision of 0.16 inches squared can be attained. Two bingeos can be compared, in the simplest form, using a bitwise logical XOR.

Abstract: A display advertisement system and method allow a provider of display ads to create templates that can be used to quickly create display ads in an automated manner. Information updates regarding merchants can be received, and display ads are automatically regenerated to include the updated information.

Abstract: An Internet advertising system has a database, a controller, and an ad server operating as part of a web server. The database has advertising campaign information, including identification information and frequency information for how often the ad is to be served. The ad server uses the campaign information from the database to control the relative ratios of serving ads, the distribution of ads throughout the day, and any triggering mechanisms for controlling what ads are served.