Abstract: A method and system for generating data related to a plurality of content types across one or more category-types by facilitating the exchange of fictitious shares of the plurality of content types is provided and for encouraging users to join and actively participate in said exchange.

Abstract: A method and system for collecting and using in combination data from information sources in a correlated manner to deliver more relevant and effective advertising is provided. Website owners register with a service provider, submit relevant information about their website and download website analytics software enabling relevant data to be tracked by and transmitted to the service provider's online database. Service provider also collects data from other information sources including an online website exchange, webcrawlers and other software (e.g. toolbars, cookies, javascript) that track the navigation history of individual Internet users and their demographic information. Service provider correlates and analyzes submitted data from some or all of the information sources to determine scores, meaningful ranking and other useful information regarding the efficacy of websites for potential advertisers.

Abstract: Online bidding opportunities on goods and/or services are targeted to an individual user based, in part, on the user's navigation history. User navigation (e.g., Web browsing, search requests, etc.) may be tracked, recorded and maintained. User navigation information may be used to determine content-relevant and personalized bidding opportunities for goods and/or services from one or more merchants or auctioneers. By doing so, the bidding opportunities presented are more relevant to the user, reduce the research time and effort expended by such user in exploring multiple websites to purchase such goods and/or services and provide merchants and auctioneers with “hot” leads.