Abstract: The Audience Content Exposure Monitoring Apparatuses, Methods and Systems (“ACEM”) transforms pulsing request (e.g., 1107), viewing status, purchase request, channel selection, survey request, sentiment request, atmospherics, social media posts, response events, data request and access token, app/device input monitoring, check-in, URL access, etc. inputs via ACEM components into atmospherics sampling record (e.g., 1106), ad contents (e.g., 1115), RT data/records, ad tags, media program, full page content outputs. In some embodiments, the ACEM provides a mobile metering system that configures the data collection of audience environment atmospherics to evaluate audience media exposure.
Abstract: The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS (“AD-SURVEY”) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions.
Type:
Grant
Filed:
July 28, 2016
Date of Patent:
October 31, 2017
Assignee:
Symphony Advanced Media, Inc.
Inventors:
Manish Bhatia, Michael Scott Saxon, Nigel Stephen Pratt, Pyeush Gurha