Abstract: Systems and methods for optimizing retail store management by identifying customers whose behaviors more likely make them to be net promoters (regardless of the buying habits), by using enhanced customer segmentation and responsive detailed customer behavioral modeling systems to create behavioral promoter scores capable of sensitivity segmentation, and to detect key drivers (price, promotion, choice, quality) that have potential opportunity for improvement. In addition, the system is capable of determining the reason why the area is performing in a given manner and how the retailer may improve the performance of the area.