Abstract: A method and apparatus for building and delivering a HTML (Hypertext Markup Language) construction representing digital content layout are disclosed herein. In one embodiment, the method includes constructing the digital content layout by selecting a delivery method, selecting subwidgets, and using the selected subwidgets to build and represent the digital content layout, wherein the delivery method is an inline, and wherein the subwidgets include images, texts, or videos. The method also includes integrating the digital content layout with a designated website. The method further includes delivering third-party content to the designated website. In addition, the method includes tracking interactive content on the designated website.