Abstract: Disclosed is an advertising apparatus capable of motion sensitive illumination and 180° viewing, which includes a top piece, a bottom piece, a back piece, one or more front side pieces capable of edge illumination, wherein the top piece, the bottom piece the back piece and the one or more front side pieces are mechanically coupled together to form the assembled advertising apparatus, and a universal mounting system base plate reversibly coupled to the back piece. In addition, an advertising apparatus capable of motion sensitive illumination and 180° viewing includes an illumination source for illuminating the front side pieces, a motion sensor, for detecting motion of a potential customer, and a power source to power the advertising apparatus, wherein the illumination source and the motion sensor are coupled to the power source.