Abstract: A method, and corresponding system implementing the method, determines analytics schema for interactions of users with an online channel, and includes: determining experiences for the users during the interactions based upon web analytics data and enterprise analytics data; determining a behavioral analytics schema for the users based on hierarchical data extraction analyses of the web analytics data through web analytics data analyses, and the enterprise analytics data through enterprise analytics data analyses; and reporting the behavioral analysis schema in response to a query. The method further includes: determining contexts for the users, a context being defined by attributes pertaining to the users; and the activities of the users, antedating the interactions of the users with the channel, where the behavioral analytics schema is further based on analyses of the contexts.