Abstract: A survey authoring and programming application parses and extracts information included in a questionnaire that consists of questions, answer options and instructions, and stores the information in a market research markup language (MRML) data model that abstracts the content, structure and instructions of the questionnaire. A logic engine then operates on the MRML representation of the questionnaire to produce one or more survey script outputs in any desired target survey programming language. The questionnaire may be written in a market research language (MRL).