Abstract: A highly flexible unloading device, adapted for use with a truck having a lift mechanism, lifts coils of wire from hard to approach positions. A stationary boom extends from the truck's lift mechanism to a junction member. The junction member, operably connected to the stationary boom, can be rotated in a vertical plane by a first motor means. A rotatable boom operably connected to the junction member can be rotated in a horizontal plane by a second motor means. Being operably connected to the vertically rotatable junction member, the rotatable boom also rotates in the vertical plane. The rotatable boom has a ram member extendable therefrom by a third motor means.