Patents Assigned to SYSOMOS L.P.
  • Patent number: 9367603
    Abstract: There is provided methods and systems for analyzing data from a plurality of users within a social networking platform, comprising: receiving a query for a topic associated with the social networking platform; determining a set of users having at least one social networking behavior on the social networking platform related to the topic; selecting, for each user from the set of users, a pre-defined number of posts and associating each of the pre-defined number of posts with the respective user; segmenting the selected posts for each user to determine a likelihood of each of the selected posts among the set of users; and, clustering the selected posts for each user to define a plurality of clusters and determining a mapping from each user to at least one of the plurality of clusters, each cluster comprising representative topics indicating frequently used topics within the cluster for the pre-defined number of posts between the set of users.
    Type: Grant
    Filed: November 4, 2014
    Date of Patent: June 14, 2016
    Assignee: SYSOMOS L.P.
    Inventors: Brian Jia-Lee Keng, Edward Dong-Jin Kim
  • Publication number: 20160071162
    Abstract: A system and a method are provided for continuously analysing and procuring advertisements. Social data is obtained and is used to identify one or more relationships. The operations further include: modifying or determining a target set based on the one or more relationships, the target set comprising a combination of inputs and a target audience, the inputs comprising a search algorithm for identifying the target audience; presenting the target set when a proposed advertising campaign is detected; procuring the proposed advertising campaign using the target audience to generate a procured advertisement; obtaining feedback about the procured advertisement; and further modifying the target set based on the feedback.
    Type: Application
    Filed: September 9, 2015
    Publication date: March 10, 2016
    Applicant: SYSOMOS L.P.
    Inventors: Stuart OGAWA, Edward Dong-Jin KIM, Kanchana PADMANABHAN
  • Publication number: 20160071161
    Abstract: System and methods performed by a server for determining a target group of users in a social data network, including: obtaining identities of friends from an initial group of users, where a user in the group follows one or more of the friends; determining N number friends that are most frequently occurring amongst the identities of friends from the initial group; for each of the N number friends, obtaining identities of followers following a given one of the N friends; filtering out one or more followers from the identities of the followers that follow less than X number of the N number of friends, where X?N; and including remaining ones of the identities of the followers in the target group of users
    Type: Application
    Filed: September 9, 2015
    Publication date: March 10, 2016
    Applicant: SYSOMOS L.P.
    Inventors: Edward Dong-Jin KIM, Kanchana PADMANABHAN
  • Patent number: 9262537
    Abstract: System and methods performed by a server for determining weighted influence in social networks, including: determining posts related to the topic; characterizing each post as one or more of: a reply post, a mention post, and a re-posting; generating a group of user accounts comprising any user account that authored a posting to which is replied, being mentioned in the mention post, that posted content being re-posted, and/or that authored one or more posts that are related to the topic; representing each of the user accounts as a node in the group in a connected graph and establishing an edge between one or more pair of nodes when there is a follower-followee relationship between the nodes; and for each edge between nodes, determining a weighting that is a function of one or more of: a number of mention posts, a number of reply posts, and a number of re-posts.
    Type: Grant
    Filed: October 23, 2014
    Date of Patent: February 16, 2016
    Assignee: SYSOMOS L.P.
    Inventors: Edward Dong-Jin Kim, Brian Jia-Lee Keng, Kanchana Padmanabhan