Abstract: Dynamic campaign optimization systems and methods may be used to continuously test many alternative campaign configurations while allowing all configurations, including configurations formerly identified as successful and unsuccessful, to be re-tested in order to identify successful configurations that may previously have been identified as unsuccessful.
Type:
Grant
Filed:
March 21, 2017
Date of Patent:
March 12, 2024
Assignee:
SYSTEMI OPCO, LLC
Inventors:
Nathan R. Janos, Sanjeev M. Rao, John W. Meacham, III, Gyu-Ho Lee