Abstract: The claimed design combines a traditionally printed, scored and perforated carrier sheet that can be over-printed with a point-of-sale advertising or marketing message using a microcomputer-driven printer or copier prior to the Insert's placement into a plastic holder with matching perimeter shape. The Insert consists of an individual sheet of paper of sufficient grade and weight to provide tension to hold all parts of the Insert in proper alignment using its “bowed” bottom section that is a feature of its design. The bowed bottom section provides a constant and continuing pressure to hold the separate folds of the Insert snuggly against the lower inside walls of the plastic holder as it simultaneously maintains its proper vertical alignment within the upper segment of the holder.