Patents Assigned to Tacoda, Inc.
  • Network for matching an audience with deliverable content
    Patent number: 8464290
    Abstract: An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.
    Type: Grant
    Filed: December 17, 2004
    Date of Patent: June 11, 2013
    Assignee: Tacoda, Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowry, Charles C. Smith