Abstract: An extendable applicator device which allows a user to apply soap, lotion, medication, or various other substances to areas of the body which may be difficult to reach. The device can function as a traditional scrubbing or application device but may also be extended so that the user's back, shoulders, or other areas can be addressed as well. Exemplary embodiments use an elastic member that can elongate to allow an extended reach. Other embodiments use a locking mechanism or a retracting assembly to allow the device to extend.

Abstract: An extendable application device which allows a user to apply soap, lotion, medication, or various other substances to areas of the body which may be difficult to reach. The device can function as a traditional scrubbing or application device but may also be extended so that the user's back, shoulders, or other areas can be addressed as well. Exemplary embodiments use an elastic member that can elongate to allow an extended reach. Some embodiments may be used in retail packaging assemblies in order to secure retail items and provide pleasing aesthetics.

Abstract: An extendable application device which allows a user to apply soap, lotion, medication, or various other substances to areas of the body which may be difficult to reach. The device can function as a traditional scrubbing or application device but may also be extended so that the user's back, shoulders, or other areas can be addressed as well. Exemplary embodiments use an elastic member that can elongate to allow an extended reach. Some embodiments may be used in retail packaging assemblies in order to secure retail items and provide pleasing aesthetics.

Abstract: An extendable applicator device which allows a user to apply soap, lotion, medication, or various other substances to areas of the body which may be difficult to reach. The device can function as a traditional scrubbing or application device but may also be extended so that the user's back, shoulders, or other areas can be addressed as well. Exemplary embodiments use an elastic member that can elongate to allow an extended reach. Other embodiments use a locking mechanism or a retracting assembly to allow the device to extend.