Abstract: A livestock pasture display tag of a type used under harsh agricultural conditions, the tag comprising: (i) a thin, substantially, flat planar flexible display having a thickness, a front planar surface and a back planar surface, both surfaces are substantially parallel to a longitudinal axis positioned between surfaces; at least one of said surfaces is having a display section in which the livestock animal indicia is displayed; (ii) an anchoring section for fixedly securing the improved livestock pasture display tag to a body part surface of the livestock animal; and (iii) a permanent pressure sensitive encapsulation zone.