Abstract: A self-adjusting shelf mounted interconnect is disclosed including a bus connector having a series of electrical contacts to engage respective conductive strips of a first electrical bus that runs along a shelf carrying gondola. The self-adjusting interconnect is mounted below a shelf so that when the shelf is removably attached to the gondola, the contacts of the bus connector are automatically mated to the conductive strips of the electrical bus, whereby information transmitted from a remote computer to the first electrical bus can be transmitted to a second electrical bus that runs along the front of the shelf and to a particular one of a plurality of electronic price tag modules that are coupled to the second electrical bus to receive and display the information transmitted from the remote computer.