Abstract: Techniques for distributing messages to consumers on behalf of promoters. In some embodiments, once a message is provided to a message distribution system to be distributed to consumers on behalf of promoters, the message distribution system may determine the consumers to which to distribute the message based on the personal interest identifiers for the consumers that identify personal interests of the consumers. In particular, in some embodiments, a message distribution system may determine a topic for a message and personal interest identifiers for the message that correspond to personal interest identifiers input by consumers. Once the set of personal interest identifiers for the message has been identified, a set of consumers who have input one or more of those personal interest identifiers is identified. The message may then be made available to the identified set of consumers.

Abstract: Techniques for distributing messages to consumers on behalf of promoters. In some embodiments, once a message is provided to a message distribution system to be distributed to consumers on behalf of promoters, the message distribution system may determine the consumers to which to distribute the message based on the personal interest identifiers for the consumers that identify personal interests of the consumers. In particular, in some embodiments, a message distribution system may determine a topic for a message and personal interest identifiers for the message that correspond to personal interest identifiers input by consumers. Once the set of personal interest identifiers for the message has been identified, a set of consumers who have input one or more of those personal interest identifiers is identified. The message may then be made available to the identified set of consumers.