Abstract: A display-use lighting device and display apparatus are provided. The display-use lighting device is provided with a light device which is provided with visible light emitting devices and ultraviolet light emitting devices and a control unit. The control unit performs control to make the visible light emitting devices emit light, gradually increase a light emitting intensity, then gradually decrease this light emitting intensity and extinguish the light, then make the ultraviolet light emitting devices emit light, gradually increase a light emitting intensity, then gradually decrease this light emitting intensity and extinguish the light, and alternately periodically repeats the light emitting operations of the visible light emitting devices and the light emitting operations of the ultraviolet light emitting devices. The visible light emission and the ultraviolet light emission are alternately periodically repeated.