Abstract: A method to transmit SMS messages to a Related Object by selecting the Base Object and transmit SMS messages to both, the Base Object as well as to the Related Object, simultaneously, in a CRM application is disclosed. The relationship between the Base Object and the Related Object may be any one of one-to-one, one-to-many, many-to-one or many-to-many that can be defined while deploying the CRM application. The process takes place in different levels wherein the system decides whether the SMS message should be sent to the Base Object or different Related Objects depending upon the Campaign Workflow and locates the mobile phone number of the entity and finally transmits the SMS message via SMS Service Provider chosen from the user Interface.

Abstract: A method to provide a unified and integrated view of the SMS Interaction history with other channel messages (irrespective of the Interaction channel) based on Case ID (Case Identifier) in a CRM application. The method parses the incoming SMS message text for the Case Identifier. The Interaction Thread belonging to the same Case ID is retrieved from the CRM application database and the incoming SMS message is added to that Interaction Thread. The whole interaction history pertaining to the same Case ID is displayed on the CRM application user interface at one place along with latest received massage via SMS along with various other channels of communication in order to enable proper management of the customer interaction. In case there is no Interaction Thread having same Case ID, a new Interaction Thread is created and all subsequent messages are threaded to the new Interaction Thread.

Abstract: A method to adjust the colors of skin of a graphical user interface (GUI) of a customer relationship management (CRM) application based upon a color scheme of an operating system is provided. In the method, a color code of the color scheme of an operating system is fetched from a registry entry of the operating system and is saved as a base color. This color code is converted from ARGB format to RGB format and further converted from RGB format to HSL format. Different luminance values are set for various elements of the CRM application to provide different brightness and legibility to different elements of the GUI. The modified color code is converted back to RGB format and assigned to various pixels of GUI skin whereby the CRM application is rendered with new color scheme similar to that of the operating system.

Abstract: A method to provide a unified and integrated view of the SMS Interaction history with other channel messages (irrespective of the Interaction channel) based on Case ID (Case Identifier) in a CRM application. The method parses the incoming SMS message text for the Case Identifier. The Interaction Thread belonging to the same Case ID is retrieved from the CRM application database and the incoming SMS message is added to that Interaction Thread. The whole interaction history pertaining to the same Case ID is displayed on the CRM application user interface at one place along with latest received massage via SMS along with various other channels of communication in order to enable proper management of the customer interaction. In case there is no Interaction Thread having same Case ID, a new Interaction Thread is created and all subsequent messages are threaded to the new Interaction Thread.

Abstract: A method to generate and transmit appropriate Actions for different customers based on their response to a marketing Campaign in a CRM application includes receiving a communication event (via SMS message, email message, instant message and the like) from the customer with Internal ID (internal identifier) embedded inside the content of the communication event, searching for the Internal ID inside the communication event, extracting keyword and substring from the searched Internal ID, threading communication event to corresponding pre-existing Interaction Thread same Interaction ID wherein a new Interaction Thread is started, for which there is no pre-existing Interaction Thread with same Interaction ID, identifying Event ID, Interaction ID and Campaign Step Code from the keyword and the substring, linking interaction to identified Campaign Step with respect to which the customer has sent the communication event, generating appropriate reply action based on the campaign step, transmitting action to the custom

Abstract: A method to adjust colors of CRM application's GUI skin, based on operating system's Color scheme Color code of the operating system's color scheme is fetched from registry entry of the operating system and is saved as base color This color code is converted from ARGB format to RGB format and further converted from RGB format to HSL format Different Luminance values are set for various elements of the CRM application such as header, menu bar, dialog box, selected item, work area etc, to provide different brightness and legibility to different elements of GUI Modified color code is again converted back to RGB format and assigned to various pixels of GUI skin whereby CRM application is rendered with new color scheme similar to the operating system's.

Abstract: A method to transmit SMS messages to a Related Object by selecting the Base Object and transmit SMS messages to both, the Base Object as well as to the Related Object, simultaneously, in a CRM application is disclosed. The relationship between the Base Object and the Related Object may be any one of one-to-one, one-to-many, many-to-one or many-to-many that can be defined while deploying the CRM application. The process takes place in different levels wherein the system decides whether the SMS message should be sent to the Base Object or different Related Objects depending upon the Campaign Workflow and locates the mobile phone number of the entity and finally transmits the SMS message via SMS Service Provider chosen from the user Interface.