Abstract: A geo-localization purchase incentive system employs product label with imbedded NFC tags. The label is adhered to a product package and seal the package opening. Prior to purchase the tag is accessed with an NFC enabled device to retrieve product specific information. Upon opening the product package after purchase, a circuit loop in the tag is broken and the purchaser's NFC enabled device receives an invitation to a social event wherein brand loyalty is promoted. The event, social media interaction with other loyalty purchasers is enabled through geo-localization.