Abstract: A unit planning system programmed to provide a graphical user interface to one or more user devices associated with users of the system us disclosed. The graphical user interface may provide the user devices with functionality for receiving graphical, geospatial data describing geographic areas, existing retail units, target areas for potential retail units, and sites for potential retail units. In conjunction with the graphical user interface and/or independent from it, the unit planning system may also be programmed to collect, calculate and organize data related to target geographic areas for placement of retail units as well as potential sites for placements of retail units.