Abstract: A method and apparatus is provided for displaying advertisements on item supporting conveyors such as conveyors which have belt-plates that overlap in curved areas and separate along straight portions of a conveyor track or which rotate in a common plane. A plurality of poster or advertisement segments, which are each either formed after adhesion to the track or prior to adhesion to the track, are secured so as to extend across a series of plates of the conveyor. The poster segments are printed with an advertisement and arranged on the conveyor plates so as to come together or separate in a manner which allows for easy reading or visualization of the advertisement and to separate or come together at a different portion of the conveyor track so as to be in a puzzling or difficult to read or visualize arrangement. The puzzling/non-puzzling effect of the displaying apparatus helps capture the audience's attention.