Abstract: A method and a device for search engine optimization, that receives an identifier that identifies a domain, one or more keywords for analysis relative to a search engine, and search engine usage data, for each received keyword, gathering search engine results data, for at least one received keyword, mapping the at least one keyword to at least one web page within the identified domain, said mapping based on at least one of said search engine usage data and said search engine results data, and for at least one of the received keywords, generating at least one instruction to modify a web page element in a web page to which the at least one received keyword is mapped.