Abstract: An apparatus is used for both controlling a kite and then compactly storing the kite when the kite is not in use. The apparatus includes a housing having a storage compartment and a kite which can be collpased so as to be compactly stored in the compartment. A reel attached to the housing is adapted for storing and dispensing the kite line. In use, the housing is held in one hand and the reel is operated by a handle such that the kite line can be dispensed to control the kite and then can be reeled in, retrieving the kite.