Abstract: A digital watch is utilized to measure blood pressure or heart rate by means of a pressure transducer that contacts the wrist adjacent the radial artery of the wrist and generates electrical pulses corresponding to the blood pressure pulses of the radial artery. A support member is pivotally connected at one end to the watch band and the member supports the transducer at its other end. The support member engages a sliding switch in a first position to hold the transducer in contact with the wrist. The switch engages the hinged member in a second position to hold the transducer out of contact with the wrist. A micro switch supplies power to the blood pressure pulse analyzing circuitry of the watch when the transducer contacts the wrist. The tension of the wrist band is adjusted by a housing that connects two ends of the band and that slidably supports a cam follower and rotatably supports a cam. The cam follower has a tab that engages a spiral groove in the cam.