Abstract: A method of conducting a survey by a wireless device having a memory circuit and a display screen, the wireless device being capable of wireless communication with a server during a connection period, is provided. The method involves: downloading from the server during the connection period a metadata variable; displaying on the display screen of the wireless device presentation information associated with the metadata variable; receiving user input in response to the presentation information; after receiving the user input, allocating memory of the memory circuit for storing the user input in association with the metadata variable; and storing the user input in the memory in association with the metadata variable. A system for conducting a survey by a wireless device includes a server and a plurality of the wireless devices.