Abstract: The invention concerns a display support element for a bracelet and/or a wristwatch comprising: a central element for receiving a bracelet or wristband and having a longitudinal axis substantially parallel to the longitudinal axis of the wristband or bracelet, the central element being flexible along its longitudinal axis, and two lateral elements, secured to the central element so as not to hinder the flexibility thereof, the lateral elements defining, with the central element, a substantially closed volume.